At nvp capital, we invest in vertical AI companies modernizing the critical infrastructure that underpins legacy industries. These businesses may not be flashy, but they sit at the center of how money, work, and decisions move—making them indispensable to how real companies operate.

That is why nvp is excited to co-lead Advance’s $8.55M Seed round, joining with some great investment partners at Crystal Ventures, Vesey Ventures, and Mensch Capital Partners. 

Advance is a fintech company building vertically integrated bank-supported infrastructure for the insurance industry. The company is transforming how fiduciary premium trust accounts are managed, which is one of the most important and outdated systems in insurance.

As someone who began my career in insurance, I have seen how broken this layer of the industry is. Trust accounts are mission critical. They are also one of the least modernized parts of insurance operations. Advance is not layering software on top of the problem. They are rebuilding the foundation.

A founder team built for insurance fintech

Advance is led by Omer Rimoch and Gal Dreiman, repeat founders with exceptional founder-market fit and deep expertise in algorithmic development, machine learning, and artificial intelligence.

Before Advance, Omer co-founded PayEm, a corporate spend management fintech platform that raised about $50M. As CTO, he built regulated financial infrastructure at scale. Gal is an experienced software engineer and entrepreneur with a strong background in algorithmic systems and AI-driven product development. The combination of technical depth and fintech operating experience matters in a business where trust and precision are essential.

Insurance finance is not a typical SaaS problem-solution set. It combines:

• banking infrastructure
• regulatory compliance
• real world money movement
• conservative enterprise buyers
• complex reconciliation workflows

Most founders understand one or two of these layers. Omer and Gal understand all of them.

They are both technical builders and operators who move quickly without cutting corners. In early conversations it was clear that they treat trust as the core product. That mindset is critical in insurance fintech.

Together they are building what is effectively a fintech platform inside an insurtech. That intersection is a difficult category that requires deep domain knowledge and infrastructure discipline. This is a team focused on execution, not experimentation.

Fixing insurance’s hidden financial bottleneck

Insurance companies don’t usually collect money from customers directly. Instead, agencies and MGAs act as middlemen.

When you pay an insurance premium: the money first goes to the agency -> the agency temporarily holds it -> then sends the correct portion to the insurance carrier

They are legally required to hold that money in a special protected bank account called a trust account. It is not their money. They are just safeguarding it.

In effect, thousands of agencies across the country are acting like temporary banks for insurance payments. Combined, they are handling about 1 trillion dollars every year, and that number is growing quickly.

The problem is that the infrastructure managing these funds is still manual and fragmented. Many agencies rely on multiple disconnected bank accounts, spreadsheets, and slow reconciliation processes. This creates compliance risk, wasted time, and idle balances that earn no return.

Advance attacks this inefficiency at the banking layer.

Advance becomes the financial operating system for insurance agencies, wholesalers, and MGAs. In simple terms, it replaces spreadsheets and manual bookkeeping with software that automatically handles where money goes and how it is tracked.

The platform helps agencies:

• Automatically sort incoming money so each carrier gets the right amount without manual math
• Send payments on time without staff chasing deadlines or logging into multiple bank portals
• Balance accounts instantly instead of spending days reconciling spreadsheets at month end
• Stay compliant with built in reporting that is always audit ready
• Predict cash needs so agencies know what money must stay in trust and what can be used elsewhere
• Earn interest on idle balances instead of letting large sums sit unused

This turns trust accounts from a stressful compliance burden into an operational advantage. In many cases it becomes a new revenue stream for agencies.

Once money flows through Advance, the platform becomes the system of record. That creates strong infrastructure stickiness and long term defensibility.

Why vertical AI in insurance is happening now

Several tailwinds make this the right moment for Advance and for vertical AI in insurance fintech.

MGA growth is accelerating
Carriers are outsourcing distribution to MGAs at a rapid pace. More premium flowing through intermediaries increases fiduciary complexity and demand for better infrastructure.

Higher interest rates changed the economics
Idle premium balances now represent real income. Legacy systems forfeit that yield. Advance shares it with customers.

Modern fintech infrastructure exists
Banking as a service and faster payment rails make vertically integrated financial software possible at scale.

Regulatory scrutiny is increasing
Agencies need audit ready systems and automated controls. Manual processes cannot support modern compliance expectations.

Insurance is ready for backend modernization. Advance is a purpose built solution designed specifically for this industry.

Early product market fit signals

Even at an early stage, Advance is seeing strong traction:

• pilots with MGAs and agencies representing more than 50 million dollars in premium flow
• over 50 percent reduction in reconciliation time
• automatic detection of payment discrepancies
• interest from major carrier innovation teams

When a product saves time, reduces risk, and increases revenue, adoption becomes a pull rather than a push. That is what we are seeing in the insurance fintech ecosystem.

The long term vision

Trust accounts are the entry point.

Once Advance owns premium movement, it can expand into:

• operating accounts
• premium financing
• treasury analytics
• embedded payments
• carrier transparency tools
• future lending products

This land and expand strategy mirrors successful vertical fintech companies in other industries. Banking relationships are naturally sticky. Each new account strengthens the platform.

If Advance captures even a small share of the premium flow it targets, the upside is enormous. The company has a credible path to becoming foundational financial infrastructure in insurance.

Why we are leading this round

We invest in vertical AI founders building core infrastructure inside large under digitized markets.

Advance stands out because of:

• a massive existing money flow
• a painful and urgent problem
• clear monetization
• early market pull
• strong infrastructure defensibility
• exceptional founder market fit

Ultimately this investment is about conviction in Omer and his team. Insurance fintech is difficult. It requires patience, precision, and trust building. We believe Advance has the leadership to execute at a category defining level.

From an insurance insider’s perspective, this is the kind of company the industry has needed for decades.

We are proud to partner with Advance as they build the financial backbone of insurance.